Creating a vitamin product with the goal of providing value for the athlete was something we started thinking about roughly six months after we launched Tier 1. Based upon the consumer response to Tier 1, we felt there was a demand, a need rather, for sports nutrition products that focused on essentials and bringing things back to the basics.
The inspiration to start Citadel Nutrition was based upon supplements that we take ourselves. Simply put, Creatine and Beta-Alanine are the two most proven sports performance ingredients out there. We mixed them in Tier 1 as our daily maintenance dose for convenience. We take creatine and beta-alanine from bulk sources on our off days and recommend the same to our customers (we're actually working on a bulk creatine/beta-alanine product now).
When we first started developing our fish oil product, our main concern was quality and purity of the fish oils used. From catching the fish, getting it pressed for oil, storing it, and then shipping it halfway across the world to be encapsulated, there’s great potential for things to go wrong. It’s no secret that there’s a huge variation in the quality of oils on the market, and we wanted to ensure ours was on the right side of the bell curve.
At Citadel Nutrition one of our overarching goals is to provide high quality sports nutrition products with strong value for your dollar. The information below calculates the total bulk ingredient cost for all the vitamins and minerals in our Athlete Vitamin so you can perform a cost comparison.
Getting Tier 1 re-manufactured has been a long process, but we’re getting closer to the finish line. We’ve approved the final taste sample and after we the labels get printed we’ll begin production. We’re still on track to start shipping Tier 1 in March. The newly formulated mix will be equal parts performance supplement and energy boost. We really believe you guys will appreciate the approach we took and the convenience it offers. Continuous improvement is a must.
We’ve fielded inquiries recently about supplement products containing Cordyceps Sinensis, a fungus originally used in Chinese medicine touted for its ability to increase endurance performance. Besides looking like something that should have a starring role in a Ridley Scott movie, we didn’t know too much about it.
With most of the manufacturing details worked out, we started working on the label design. Our vision for the label was to keep it as simple as possible. The first thing you need when designing a label for a nutritional supplement is the template from the manufacturer so you know the exact dimensions you’re working with.
Getting the taste and other details right took us a lot longer expected. The entire process ran about 5 months from beginning to end. The way it typically works with manufacturers is they send you pre-formulated taste samples, expect a quick sign off, and then hit production. It was a lot different with Tier 1.
Having tackled the challenge of figuring out what to include in our pre-workout, we took a well-deserved break from all the research. We were able to get on the lake, hit the tees, and focus on training goals.